Our business
Our mission is to deliver the best possible value to the UK consumer on essential everyday tissue, household and personal hygiene products, shaking up traditional brands by delivering the quality the consumer wants for the price they want to pay.
Redefining value
What differentiates us?
Delivering to the UK
We supply nearly all of the major UK grocery retailers with private label toilet tissue, kitchen towel and facial tissue products.
Raising the standard
Our expertise and understanding of the tissue market enable our customers to deliver better value and great products to shoppers.
Product innovation
Our knowledge of consumer behaviour drives product innovation. Research into new materials, alongside the use of cutting-edge technology in our manufacturing, means we can help our customers to react quickly to trends.
Employing the best
Accrol’s operational excellence is sustained by industry leading people, who put operational excellence at the heart of our business. The key to our success is ongoing investment in teams and skills.
EXPERTISE + INNOVATION = EXCELLENCE
From humble beginnings to market leader, Accrol enables its customers to deliver outstanding consumer value by driving industry innovation and manufacturing excellence.
Our values
We challenge
We expect the best from each other and are not afraid to challenge ourselves, our colleagues or our customers.
We add value
By understanding what makes our customers more successful and consumers happy, we can add value to everything we do.
We are honest
We aim to do the right thing - being transparent, direct and honest in everything we do and setting realistic expectations on which we can deliver.
We deliver
We do what we do well, delivering the best quality service and products internally and externally.
The Accrol story
Accrol’s founders started a tissue business because: