Our business

Our vision is to deliver the best possible value to the UK consumer on essential everyday tissue products.

We are shaking up traditional tissue brands by delivering the quality the consumer wants for the price they want to pay.

Redefining value

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What differentiates us?

Delivering to the UK

We supply nearly all of the major UK grocery retailers with private label toilet tissue, kitchen towel and facial tissue products.

Raising the standard

Our expertise and understanding of the tissue market enable our customers to deliver better value and great products to shoppers.

Product innovation

Our knowledge of consumer behaviour drives product innovation. Research into new materials, alongside the use of cutting-edge technology in our manufacturing, means we can help our customers to react quickly to trends.

Employing the best

Accrol’s operational excellence is sustained by industry leading people, who put operational excellence at the heart of our business. The key to our success is ongoing investment in teams and skills.

EXPERTISE + INNOVATION = EXCELLENCE

From humble beginnings to market leader, Accrol enables its customers to deliver outstanding consumer value by driving industry innovation and manufacturing excellence.

Our values

We challenge

We expect the best from each other and are not afraid to challenge ourselves, our colleagues or our customers.

We add value

By understanding what makes our customers more successful and consumers happy, we can add value to everything we do.

We are honest

We aim to do the right thing - being transparent, direct and honest in everything we do and setting realistic expectations on which we can deliver.

We deliver

We do what we do well, delivering the best quality service and products internally and externally.

Gareth Jenkins - Accrol Values & Strategy

The Accrol story

Accrol’s founders started a tissue business because:

It is used every day by everyone

It’s not cost effective to import

It has no “sell by” date

It can only be used once