Business model and strategy
Accrol growth strategy
EMPLOYING THE BEST PEOPLE
Employing the best people, investing in them and empowering them to deliver operational excellence through the Group’s core values.
Investing in operational excellence – investing in the latest manufacturing facilities, people and innovation, enabling the Group to deliver products which outperform every competitor in the market delivering the best value for the consumer.
Focusing relentlessly on input costs, customer pricing and margins.
A BROAD CUSTOMER BASE
Maintaining a broad customer base, giving the Group insight to changing consumer purchasing patterns and trends and enabling us to deliver the products the consumer wants for the price they want to pay.
Delivering consistent quality to our customers, on time, every time.